If your business’s website is missing these features, it’s time for an update. In today’s digitally-driven world, your website is
In today’s digitally-driven world, your website is arguably your business’s most important marketing tool. A well-designed website can help you attract new customers, land deals, and so much more… but only if it has certain features.
With that in mind, keep reading to see how your website stacks up. Does your company’s most valuable business-building tool include these essential business website features?
When it comes to the URL of your website, simple is best. You want an address that people can remember (make it easy to spell, too).
Whenever possible, try to snag a .com or .org domain extension. This gives your domain a nice boost in the search engines because those extensions are seen as more credible.
However, don’t stress too much if your preferred .com or .org domain isn’t available. There are tons of new domain extensions to choose from, and one of these unique extensions could be a great fit for your business.
This one might seem simple, but you’d be surprised by how many companies miss the mark.
Here are some ideas you can use to make sure visitors can contact you quickly and easily:
You can see examples of this principle in action right here on the Codepoet website. We have a dedicated Contact page, plus bright, bold CTA buttons that link to our contact form. When someone wants to learn more about working with us, they know exactly what to do.
The power of social proof can’t be overstated, because potential customers need to trust you before handing over their hard-earned money.
So, give the people what they want by including one (or all) of the following features on your company’s website:
SSL stands for Secure Sockets Layer, and it’s a crucial piece of technology that many website owners neglect. SSL certificates encrypt communications between your website’s server and the visitor’s browser. As a result, any information that’s transmitted between the two is protected.
If you’re taking credit card payments or collecting other personal information from visitors, you absolutely need an SSL certificate.
However, SSL encryption also has additional benefits for small business owners. For starters, it helps build trust and gives you a search engine rankings boost.
If you want the ability to update your website as needed, you need a solid content management system (CMS).
Your website’s visitors won’t see this behind-the-scenes part of your site, but a user-friendly CMS makes it so much easier to update and add content to your site. Popular CMS systems include WordPress, Joomla, Drupal, Magento, Wix, Squarespace, and WooCommerce.
Every CMS has its pros and cons, so choosing the right CMS for your business website is rarely straightforward. At Codepoet, we’ve worked with all of the platforms listed above (and more), so don’t hesitate to get in touch if you want to chat about the best option for your needs.